What if They Made It: Beyonce & Gwyneth Paltrow?

The new, highly controversial Feria (from Loreal Paris) ad has Beyonce roots lightened - and obviously I don't just mean her hair. Not only is she Michael Jackson-ized, but is that even her nose? None of Beyonce's people have issued a comment, and I doubt we should even expect one. Unfortunately, her picture is essentially Loreal's to manipulate (as is usual for these kind of contracts). If they weren't paying her $4.7 Million for about 10 days of work, she might be a little more vocal about it. For that much cash I'd let them make me look like this.

But how did this get through the art department? Didn't the creative director say "hey, isn't this supposed to be super star soul sister Beyonce - not the newest cast member of Desperate Housewhites?" Loreal denies changing the color. Is it a case of bad photoshop skills (like when you start fiddling with the color values so much that you think it looks great - but in reality you and all your friends look bright red)? Doubtful. Loreal is kidding themselves if they expect us to think they don't manipulate their advertising. By now, we've all seen the Dove video, we know how these things go down.