Beyonce is dropping her new double album tomorrow titled I Am...Shasha Fierce. The album will showcase 2 sides of Beyonce - her soft & sensitive raw side, and her booty shakin' sista side. I'm assuming we'll get hit with double single releases, as we have already. If I Were a Boy has Beyonce pouring her heart out in a solid ballad about heart break, wishing the ex knew how it felt to be in her shoes. The flip side All the Single Ladies (Put a Ring on It) is an all out foot-stomper. I defy you not to shake your ass as she celebrates new found freedom and being seen out after the breakup. 2 sides to the same situation.
Supporting these singles are amazing, old school music videos. YouTube has them viewed at well over the 5 million mark. And All The Single Ladies (Put a Ring on It) is such a cool fosse tribute, and it will bend your mind as you try to decide if Beyonce's moves are sexy or a full body seizure.
But it's sad the Beyonce is falling into this alternate persona gimmick like others before her. The one that comes to mind is Chris Gaines. Who? I bet you forgot too, just like Beyonce did. Chris Gaines was Garth Brooks' alternative rocker persona, complete with self-titled CD (the Garth Brooks official site won't even acknowledge it in his discography) and fictional biography. The character just served to confuse & frustrate fans with fake appearances on SNL & Behind the Music, and quickly died out.
Sasha Fierce may suffer the same fate if Beyonce takes herself too seriously with it. And, by the publicity shots of her, I think she is. B has been seen rockin' her metal glove on the red carpet. Which means she's selling it...hard.
At worst, Beyonce will need to bounce back from Sasha like Mr. Brooks. At best, she's just expanding on Mariah's success with Mimi.
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